Transforming Animal Welfare Messaging

“We know how much the messages and stories we hear impact what we believe to be true. If we change our messaging, we can create real change for animals and communities.”

Listen to episode #604 now, featuring Hanna Lentz the Executive Director of SPARC (Supporting People and Animal Relationships for Change)

This episode is sponsored-in-part by Maddie’s Fund.

How can storytelling and messaging shape the future of animal welfare? In this episode of the Community Cats Podcast, host Stacy LeBaron sits down with Hanna Lentz, executive director of SPARC (Supporting People and Animal Relationships for Change). With two decades in animal welfare, Hanna shares how SPARC is reshaping narratives to improve collaboration, reduce divisiveness, and create meaningful change for animals and people.

From hands-on shelter work to strategic messaging, Hanna discusses her journey and words’ powerful role in shaping perceptions, policies, and practices in animal welfare. Whether you’re involved in TNR, rescue, or advocacy, this episode will challenge you to rethink how we talk about the work we do—and why it matters.

Press Play Now For:

• The role of messaging in shaping animal welfare strategies
• How community members can support pet owners in crisis
• The power of empathic listening in advocacy and rescue work
• Breaking down divisive issues like “No-Kill” and community cat management
• How SPARC is helping organizations refine their language for maximum impact
• Why collaboration between social services and animal welfare is crucial

Resources & Links:

• Learn more about SPARC (http://www.sparcinsight.org)

Sponsor Links:

• Maddie’s Fund (https://www.communitycatspodcast.com/maddies604)

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