Interview! Sandy Rees, Arf Club Founder

“Stop thinking about just the money and think about the person who’s giving that money.”

Sandy Rees, the CEO (Chief Encouragement Officer) at Get Fully Funded and Founder of Arf Club, joins us for her second visit to Community Cats Podcast. If you missed her first chat with Stacy, check it out here.

Sandy’s company shows passionate nonprofit leaders how to fully fund their big visions so they can spend their time saving lives instead of worrying about money. Based in Loudon, TN, Sandy teaches her students to focus on donor outreach, authentic messaging, and relationship building in their fundraising.

In this episode, she talks with Stacy about some of the current trends she’s seeing in fundraising for the small nonprofit (hint: think videos!). She also gives some great tips around what constitutes “authentic messaging,” shares a simple ratio to follow to prevent donor fatigue, and reminds everyone that acknowledgment of donations is “a simple thing, but it is…a critically important thing.”

The Arf Club portion of Sandy’s business is an animal welfare-specific fundraising training program, designed to teach rescues and other animal nonprofits how they can raise the money they need to fully fund their budgets. Arf Club shows you how to put the principles of donor-based fundraising in place. The program even includes follow-up, with specialized nudges about when you need to start thinking about or working on particular campaigns. Sandy has just opened up a way to sample what Arf Club has to offer for just $17 that you may want to check out!

To learn more, visit the Arf Club website or the Get Fully Funded website.

Listen to Episode #287 Now